Mais um e-book do Google, agora sobre varejo

Parece que o Google gostou mesmo da estratégia de associar conteúdo próprio à sua marca. Lançou um outro livro (“outro” porque noticiei aqui mesmo o livro ZMOT que ele também lançou recentemente. Por sinal, ótimo). Agora, porém, focado em varejo. Talvez uma tática para promover o seu Google Shopping e se aproximar cada vez mais dos varejistas.

Em tempo: se você quiser entender um pouco mais sobre Google Shopping, veja essa palestra do Fabio Ricotta.


Conrado Adolpho, empresário há 22 anos, é especialista em alavancagem rápida de micro e pequenas empresas. Formado em Marketing com especialização em Economia, autor, consultor, palestrante, estudioso de filosofia e ativista social. Idealizador do Método 8Ps - método de Marketing Digital e Vendas, que é utilizado hoje por diversas agências, faculdades e empresas por todo o Brasil, e instituições de alguns outros países. Tem como missão pessoal "Transformar o mundo através do empreendedorismo" e já ajudou mais de 8 mil pessoas através do treinamento Imersão 8Ps e impactou mais de 33 mil empresas através do Método 8Ps. Autor do best-seller brasileiro de marketing mais vendido do país e vendido também em Portugal: Os 8Ps do Marketing Digital.

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