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A importância do 2ºP do Marketing Digital

Em todo processo de marketing, seja ele digital ou não, o planejamento é algo primordial para que a empresa entenda o que está de fato fazendo, onde está e onde quer chegar. O planejamento deixa o processo muito mais claro e objetivo. Colocar as ideias no papel sempre ajuda a avaliá-las de um ponto de vista mais frio.

O 2ºP do Marketing Digital é justamente o Planejamento, um documento que faz com que o processo todo se torne mais claro para a equipe como um todo. Na maioria das vezes, as ações a serem tomadas pela empresa não são de conhecimento de toda a equipe, o que torna a adoção da estratégia algo muito mais penoso. Fazer com que a equipe saiba e apoie o que foi planejado melhora em muito a implementação do que se pretende fazer.

Em tecnologia, o papel do planejamento é ainda mais importante porque “retrabalho” é algo extremamente caro em termos de verba e, principalmente, de tempo. Um planejamento bem feito não evita o retrabalho, mas o minimiza a níveis aceitáveis de 5%. Alguns projetos chegam a ter 50% de retrabalho. Um alto custo que geralmente estoura prazos e orçamentos.

O 2ºP é um documento que mostra em si todos os outros Ps, do 1º aos indicadores chave de desempenho (KPI) do 8ºP. Para deixar esse assunto bem claro, fiz um template de planejamento de marketing digital para que você faça o download. O arquivo tem cerca de 50 páginas em word para que você o utilize para iniciar o seu planejamento mais facilmente.

Template_Planejamento_de_Marketing_Digital_Word (1)

 

Conrado

Conrado Adolpho, empresário há 22 anos, é especialista em alavancagem rápida de micro e pequenas empresas. Formado em Marketing com especialização em Economia, autor, consultor, palestrante, estudioso de filosofia e ativista social. Idealizador do Método 8Ps - método de Marketing Digital e Vendas, que é utilizado hoje por diversas agências, faculdades e empresas por todo o Brasil, e instituições de alguns outros países. Tem como missão pessoal "Transformar o mundo através do empreendedorismo" e já ajudou mais de 8 mil pessoas através do treinamento Imersão 8Ps e impactou mais de 33 mil empresas através do Método 8Ps. Autor do best-seller brasileiro de marketing mais vendido do país e vendido também em Portugal: Os 8Ps do Marketing Digital.

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53 comentários

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    Veio no momento em que eu mais precisava. Muito bom!

  2. Kalyl Rachid em 31/08/12 às 10:17

    Excelente norte!

  3. Gabriel Espíndola em 02/10/12 às 10:35

    Estou com a Mariana, veio no momento certo.
    Excelente!
    Obrigado

  4. paullo eduardo em 31/10/12 às 23:57

    ótimo conteúdo. Parabéns

  5. Axel Guedes em 08/03/13 às 14:42

    Estou num processo que, com esse material, evitarei muitos retrabalhos! Valeu Conrado!

  6. Liliane em 23/04/18 às 10:06

    O download está com problema! Não consigo baixar!
    Verifique, por favor, Conrado?
    Muito obrigada por compartilhar!!!

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