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Livro Click

Você gosta de métricas, de analisar pilhas de dados e descobrir padrões? Eu adoro. E por isso mesmo adorei o livro “Click” (não tem nada em comum com o filme, ok?)

Fala de como a Internet tem mostrado em tempo real o comportamento do consumidor e como a análise desses dados pode revelar muitos detalhes a respeito do consumidor.

Vale muito a pena 🙂

Categoria , ,

Conrado Adolpho

Minha missão no mundo: "Construir um mundo melhor por meio da internet". Autor do livro "Os 8Ps do Marketing Digital" e entusiasta da internet como fenômeno social.

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